Precision Colour Matching Services

At James M Brown, we offer expert colour matching services to help manufacturers achieve the exact shade, consistency, and performance required for their paint, plastic, rubber, and specialised formulations. With in-house colour science specialists and a century of pigment expertise, we deliver consistent, production-ready colour solutions—every time.

Whether you need a bespoke pigment blend or a match to an existing standard, our team is here to support your colour-critical applications with speed, accuracy, and complete traceability.

Bespoke colour solutions for your application

Every formulation presents its own challenges—substrate, finish, binder system, end-use exposure—and colour must perform in all of them. That’s why our colour matching services go beyond visual alignment. We offer:

Custom pigment blending to match your target shade

Substrate-specific colour optimisation (e.g. coatings vs plastics vs rubber)

Batch-to-batch colour consistency assurance

Tailored pigment advice to ensure UV, chemical, and heat stability

Rapid sampling for prototyping and development trials

We work with colour-critical industries including coatings, plastics, rubbers, automotive, and artist colours—delivering reliable shade performance from lab to line.

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Our colour matching capabilities

With dedicated lab equipment and decades of pigment formulation experience, we provide an efficient and dependable matching process:

Spectrophotometric colour matching
Visual and instrumental colour evaluation
Gloss, opacity and undertone calibration
Substrate-specific shade development
Custom blending of organic, inorganic and cadmium pigments
Colour trials across dry, wet, and polymer-bound systems

From vibrant yellows and oranges to deep blacks and specialty metallics, we are experts in pigment behaviour and compatibility—particularly in demanding technical applications.

Colour consistency in every order

Matching a colour once is easy—maintaining it across production is what sets us apart. Our pigment manufacturing and supply processes ensure:

Repeatable colour shade in every batch
High purity and tight particle size distribution
Rigorous QC and shade monitoring
Technical data and COAs on request
Product traceability from lab sample to bulk shipment

Whether your volumes are large or small, we ensure smooth transition from lab match to manufacturing scale.

Industries we support

Our colour matching services are trusted by customers across the globe, particularly in colour-critical sectors including:

Architectural and decorative coatings

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Automotive coatings and repair systems

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High-performance plastics and masterbatches

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Rubber goods and elastomer compounds

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Artist paints, inks, and creative media

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Industrial and anti-corrosive coatings

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Why partner with James M Brown for colour matching?

Over 95 years of colour pigment experience
World’s largest REACH-certified cadmium pigment producer
Fast, accurate lab-to-line colour matching
Extensive organic, inorganic and specialty pigment portfolio
Personalised, technical service from real pigment experts

Discuss your colour matching needs today

Whether you’re working on a new formulation or need to replicate an existing shade, our colour specialists are here to help. Submit your sample or specification and we’ll provide a rapid, reliable match—designed for full-scale manufacture.

Get in touch today to start your colour matching request.